Olivier Rousteing, 29, is the creative director of Balmain, one fashion forward brands in the world; he's also in tune with the top models in their game. They both paired up for Paper magazine to discuss what luxury is all about. See more pictures.
On fashion houses need celebrities nowadays:
Rousteing: Celebrities are so inspiring. It doesn't matter about the money or where you live or where you come from. I think celebrities have something to say to the world, and they have a communication that is so inspiring to the new generation. And communication is what's most important today. I think celebrities help fashion survive.
On using muses who are always these beautiful, sexy women who are also very strong:
Rousteing: Yeah. For me, Balmain is almost feminist. It's about the power of girls and women in the world. And that's why I love Jennifer. All the muses that have inspired me are really strong and they sometimes fight against the world to show their own rules, which I think Jennifer did throughout her career and she's still doing it. You see many stars today try to look like her. She imposes her own rules. And when I think, "What is the Balmain girl?" it's this. It's a woman who knows what she wants and is going to express it.
On racism in the fashion industry and casting diverse models, why not cast more black and Asian models:
Rousteing: Because they're not living in the real world. You asked me why we need celebrities in fashion, which I think was really smart. Celebrities come from music. I think the music system is way more open-minded and way more diverse. Fashion people sometimes forget that, except for the front row that you're going to get at your show, there's an entire world that loves fashion. So it's important for me and for Balmain to show the diversity because it's also about the luxury of communication. And you don't communicate for just 10 people in the room during a show; you communicate to an entire world.
On what Luxury means to both of you:
Rousteing: My luxury today is feeling free. It's freedom. I think it's the most priceless thing. And I'll tell you the truth: if you ask me, "What about Balmain is luxury?" it's not the amount of dresses that I did that cost more than $20,000. For me, luxury is feeling free to express who I am and what I want to do. That's luxury for me.
Lopez: Everyone has their own definition of luxury. For me, sometimes it means the quiet moments away from the business of my life, when I get to spend time with my children and my family. And I agree with Olivier: freedom of choice is a true luxury. We are lucky to have it.
Source: Paper Magazine
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