Africa Rising: Its About Time For African Music To Conquer The United States!

Tiwa Savage, Wizkid & Davido

Everyone knows that breaking into the American music market is not easy, but Wizkid's "Ojuelegba" with Skepta and Drake on the remix ushered in the beginning of new things for the 21st century African music scene. Drake even confessed, he jumped on the chance of working with Wizkid because of the exposure, not like he needs it, but he just wanted that African connection! 

“I just did it because I was in the moment. I wasn’t thinking like, ‘Oh man, I gotta get my brand up in Nigeria.’” Not to say that’s not important. I’m super-honored to be on that song.” - Drake

Washington Post wrote an article with regards to the emergence of African music and whether this is the time for their artists to be taken serious in America. Read excerpts after the break.

"All but unknown in the United States, Wizkid is a star in his native Nigeria and a major force behind Afrobeats, a fidgety musical hybrid mashing Afro-pop, Caribbean soca and American hip-hop (not to be confused with Afrobeat, the genre pioneered by Fela Kuti that has a heavier, more driving beat). Nigeria has a long musical heritage, including Fela, King Sunny Ade and William Onyeabor. But in singing a verse on “One Dance,” Wizkid became the first Nigerian artist to land on the U.S. charts, as well as the first to top them. And don’t think it’s an anomaly. Along with fellow Nigerian rapper and singer Davido, South Africa’s Black Coffee (who became the first South African to win a BET Award this year), Ghana’s Sarkodie or Ayo Jay, African artists of all stripes might soon become permanent fixtures on both the U.S. pop charts and in the dance music underground.

For more read here

It is about time Americans embrace urban African music, from a business perspective, it works both ways, exposure to African artists and more money to the American, which they don't need!